Entertainment background
Sales increase and improvement in customer experience by using a data-driven approach
Undisclosed client
Enhance data ecosystems

Together with one of Europe's largest players in the entertainment industry we used data at scale to improve personalised marketing with improved customer experience, increased sales and reduced time-to-market as a result.

In brief
In brief


Unstructured data sources made it hard to personalise sales and customer experience


Data platform feeds omnichannel marketing platform with new consistent data directly from data lake

Advanced analytics role

With advanced analytics, insights are immediately actionable, reducing time-to-market. Messages can be automated and personalised through the company's platform. 

What our client say

"Halfspace has helped us build a scalable and future-proof data foundation for our business operations, spanning several countries. By integrating fragmented data sources from different core systems, we are now able to deliver a truly omnichannel experience to our customers"

Director of Technology


Personalised experiences through data

Millions of guests are welcomed each year by one of Europe's biggest entertainment companies. They generate revenue from ticket sales online and in their physical locations, as well as food and beverage sales. Automated campaigns and personalised marketing activities were delivered through a marketing platform. In order to improve customer experience and increase sales, a more data-driven approach to marketing and customer management was to be implemented. 

As a starting point, the company wanted to explore how data could be used to improve customer and campaign management. As a first step, the company had to address its data infrastructure challenges. To deliver a truly omnichannel customer experience, all data sources needed to be gathered and streamlined to create a solid, scalable foundation. Accessibility to all data types and formats was essential. Data infrastructure must be integrated with existing platforms, tools, and solutions and accessible to multiple users (employees) with different needs. Future-proof data infrastructure must support future investments in data analytics.

A holistic platform

To meet the challenge, Halfspace built and implemented a data-lake, based on Microsoft Azure technology, that integrated all relevant and available data sources. The set-up ensures that the unified data is ready for future analysis directly from the data-lake, which also feeds the omnichannel marketing platform with new consistent data.

The company is now able to personalise marketing activities with even more relevant content and campaigns by identifying audience profiles and matching these with the relevant contextual data and content.

A tailored message

Based on Microsoft Azure technology, Halfspace built and implemented a data-lake that integrated all relevant and available data sources. In addition to providing new consistent data to the omnichannel marketing platform, the set-up ensures that unified data can be analysed directly from the data-lake.

Now marketing activities can be tailored even more. Identifying audience profiles and matching them with relevant contextual data and content allows campaigns to be customised.

Key takeaway

Data-driven customer experiences require a solid and scalable data infrastructure. By enriching customer data with marketing intelligence, companies achieve a deeper understanding of their customers and use that insight to develop highly targeted marketing campaigns. This will lead to increase in revenue, higher rentention and satisfied customers.

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