Football pitch background
346% increase in earnings over three years
Improve decision making

By using billions of historical and real-time data points and developing advanced data analytics models, time-series predictions and machine-learning solutions Halfspace grew earnings by 346% for LBP

In brief
In brief


Making quick decisions was difficult due to exponential growth of data points.


An end-to-end data platform enabling traders to make better, more informed decisions, faster.

AI's contribution

Quantifying the probability and predicting the outcome of live soccer matches.

At a glance
Increase in earnings
combined data sources
What our client say

"Halfspace is the best-in-class data analytics- and engineering team for our business. As our go-to development partner, Halfspace has kept us ahead of the curve and the competition every step of the way"

Dr. jur. Thomas Dillon, Managing Director, LBP


From data to decision making

LBP, one of the world’s leading sports advisory trading companies, was looking to enhance its real-time analytics capabilities for its rapidly expanding business. As ever more data became available, management wanted to develop sophisticated state-of-the-art, deep-insight, data-driven decision-making tools, to inform and enhance trader decisions beyond traditional business intelligence tools. LBP engaged Halfspace to assess, analyse, prioritise and develop a data ecosystem following the "From Data to Decision Making" process.

Data Ecosystem

By examining internal and external data, Halfspace has helped LBP improve performance within the organisation. To do this we extracted, cleaned, and standardised data from more than 100 sources to create an advanced data ecosystem. We built data-driven decision-making processes developing several advanced algorithms and models based on the data ecosystem. We now analyse and capture data through a variety of advanced business intelligence and analytics tools. The solution was built on Microsoft Azure to ensure a scalable, low-latency platform infrastructure.

A partnership of frontiers

The advanced data-analytics tools developed by Halfspace now support LBP and their stakeholders at all levels - from operational to managerial, helping them delivering the best advices and decisions on behalf of their clients. The partnership between LBP and Halfspace has been ongoing for several years and has now embarked into a new phase where Halfspace are currently developing several machine learning algorithms and prediction models to better forecast the outcome of live sports.

Key takeaways

In a world where vast amounts of data are created every second, organisations can achieve strategic advantages over their competitors by using the power of applied advanced analytics and artificial intelligence. Whether it be to optimise business fields such as sales, marketing or supply chains, predicting outcomes or forecast business operations. By using billions of historical and real-time data points and developing advanced data analytics models, time-series predictions and machine learning solutions, LBP now has an intelligent proprietary decision support tools to help them advice clients on future outcomes in live sports events.

Football game image
Work with us

Unlock the full potential of your data