Better Collective

16,6x improvement in speed to output in 4 weeks

Offerings →

Advanced Analytics & Data Science

AI Strategy

Better Collective, a leading digital sports media group, accelerated their football line-up building tool, enhancing user experience by speeding up solution times by 16,6x while maintaining high quality in line-up selection.

In Brief →

Challenge

Better Collective created a football lineup tool with complex variables, but faced slow processing times that hurt user experience.

Solution

To address this, warm starts, model optimisation, and a pseudo-heuristic approach were implemented, reducing solution times. These strategies, tailored through benchmarking and decision-making, enhanced the speed and flexibility of the line-up builder.

Artificial Intelligence

AI and Machine Learning rapidly optimised the line-up builder, achieving a 16x speedup in four weeks. AI/ML enabled scalable heuristic levels, allowing Better Collective to adjust the system's operational capacity.

Outcomes →

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Speed down from 38.1 seconds

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Speed improvement

Client

→ Better Collective

✨

Nikolai

Head of Strategic Optimisation → Better Collective

Halfspace have made remarkable improvements in speed and efficiency of our services. They have not only met, but also exceeded our expectations. Their work has significantly enhanced the user experience of our services, making our platform more responsive and adaptable, and Halfspace come with my highest recommendations.

The deep dive →

Better Collective's strategic acquisition boosts e-soccer platform

Better Collective, a prominent sports betting media group, acquired a company with a well-known e-soccer community platform. This acquisition was a part of Better Collective's strategic ambition to become a leading digital sports media group, with plans to integrate and develop products and services across its media portfolio. Now Better Collective offers valuable insights into e-soccer through an optimised line-up builder, and as such has become a key resource for passionate e-soccer players looking to optimise their team composition.

The need to improve the acquired company's existing features arises from the increasing demand for more efficient and user-friendly tools in the e-soccer community. The acquisition by Better Collective could lead to more significant investments in the platform, enhancing its capabilities and user experience. This involved the development of more sophisticated algorithms and user interfaces, making the process of building and managing virtual football teams more intuitive and engaging for gamers.

Developing efficient and impactful technological solutions

Good to keep in mind →

Efficiency is key

Speed and efficiency in the line-up building tool were essential. The goal was to significantly reduce the solution time without compromising quality. This underscores the need to prioritise efficiency and responsiveness when developing tools for dynamic applications.

Embrace complexity

The line-up building tool needed to account for complex variables, making it a sophisticated task. Addressing this complexity required a combination of techniques. This highlights the importance of being willing to tackle complex problems and employing a range of methods to find effective solutions.

Align with strategic goals

Better Collective's goal was to establish itself as a market leader in line-up building tools. The project was a strategic step towards integrating advanced solutions to meet evolving market demands and user expectations. This emphasises the need to ensure that technological solutions align with an organisation's broader strategic objectives.