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Better Collective, a prominent sports betting media group, acquired a company with a well-known e-soccer community platform. This acquisition was a part of Better Collective's strategic ambition to become a leading digital sports media group, with plans to integrate and develop products and services across its media portfolio. Now Better Collective offers valuable insights into e-soccer through an optimised line-up builder, and as such has become a key resource for passionate e-soccer players looking to optimise their team composition.
The need to improve the acquired company's existing features arises from the increasing demand for more efficient and user-friendly tools in the e-soccer community. The acquisition by Better Collective could lead to more significant investments in the platform, enhancing its capabilities and user experience. This involved the development of more sophisticated algorithms and user interfaces, making the process of building and managing virtual football teams more intuitive and engaging for gamers.
Good to keep in mind →
Speed and efficiency in the line-up building tool were essential. The goal was to significantly reduce the solution time without compromising quality. This underscores the need to prioritise efficiency and responsiveness when developing tools for dynamic applications.
The line-up building tool needed to account for complex variables, making it a sophisticated task. Addressing this complexity required a combination of techniques. This highlights the importance of being willing to tackle complex problems and employing a range of methods to find effective solutions.
Better Collective's goal was to establish itself as a market leader in line-up building tools. The project was a strategic step towards integrating advanced solutions to meet evolving market demands and user expectations. This emphasises the need to ensure that technological solutions align with an organisation's broader strategic objectives.
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